A brief Yamaha history....... Valley Yamaha was founded in 1987 and sold in 1998 the dealership was then purchased and sold again in 2000. Southport Yamaha moved the shop to 749 W. Parks hwy in Wasilla, AK. where it still is today. Jaye and Cindy Marshall purchased Performance Yamaha on March 27th 2003, with the vision of making it a great place for our customers and having some fun doing it.


Jaye Marshall - Owner, I am the founder of Performance Yamaha. I was born in Spokane WA. and grew up hunting, fishing, drag racing, and riding motorcycles, both street and dirt. I love anything with an engine!!! I moved to Alaska in 1990, while working for United Parcel Service as a manager. After 27 years with UPS, and decided to do something really fun, and opened Performance Yamaha in April of 2003. I chose a Yamaha dealership because I believe Yamaha provides unmatched quality and customer satisfaction. I live in Alaska because I love all of the “once in a lifetime” outdoor activities I do daily. My two daughters, Kelsey and Audra, still love coming home to go riding snowmobiles, wheelers and motorcycles with dad. Alaska has been the best place I have lived for outdoor recreation with friends and family. Owning Performance Yamaha has given me the opportunity to enable others to do the same. I have handpicked my entire staff with this goal in mind. We provide our customers with honest, up to date, and accurate information on the best outdoor parts, and accessories available to enable everyone to enjoy Alaska outdoors to its fullest, whether it is a family outing on the snow machine trail, or mechanical and technical advice for the performance oriented racers. We have the best stocked parts department in the state. All of our mechanics hold the highest certification attainable through Yamaha technical schools. Our goal is not how many units did we sell, but much more importantly, did we spend time with each of our customers, and give them the absolute best service, best information and best product available. Stop in, meet our staff, and see the difference.

Joshua Estes - General Manager, I'm 36 years old lived in Alaska all of my life and love to spend my time around motorsports. My first stop on my way home from Humana Hospital was my aunt and uncles motorcycle shop in Anchorage Alaska. After that it was straight to the garage, until Sunday morning where my family would pack it up and head to the race track. It didn’t matter where we were going if it were the car races, Sprint car races, the snow machine races, the motocross track, the jet ski races or the drag strip my family did it all. We even ventured out into a few other forms of non motor sports racing for awhile. So for me the Power sports industry was a natural fit. I have been riding since the age of three when I got my first three-wheeler for Christmas and ice raced it at four years old. So if I’m not in the store you can find me at the track. I love Yamaha's and I love the outdoors. I can't even begin to describe the feeling I get while riding around with friends or racing against my peers, so instead of trying to explain the feeling I have created an avenue for my clients to experience it firsthand. Performance Yamaha in my eyes is just that, not a place where we sell ATV’s or parts, it's a dealership that sells lifestyle. A lifestyle that I believe most Alaskan's live for. I have been in the industry now for sixteen years. In the past decade I have worked hard both in an out of state attending seminars and schooling to ensure that all of my customers will be satisfied with the unparelled level of service my staff and I will provide. Been with P.Y.I. since two thousand and three.



(JP shown on left and Josh on the right)

JP Reinhardt - Sales consultant, retired military of 22 years. Got started in the power sports industry in 1999. Currently works at Performance Yamaha and Owner of Tundra Toys: specializing in toy haulers, v-nose snowmachine trailers, Power ski surfboards and Liberator jet boats. Enjoys snowmachine riding, boating and ATV'S. Raced jet skis from 1997-2003.




James Wolfe - parts, Have been around bikes all of my life. I raced in the AMA for eight years, and still to this day love to ride. I have more recently been enjoying the use of my 2008 Yamaha Rhino. I have also enjoyed the past several years working with the team at Performance Yamaha, so stop on in and see me for all your parts and accessories needs.





Performance Yamaha
749 W. Parks Highway Wasilla AK 99654
Phone: 907-373-7668 Fax: 907-373-6669